Stop guessing.
Start seeing your Shopify store clearly.

Discover what's quietly stalling sales—and what deserves attention first.

TAKE THE QUIZ

How it works

This quiz helps you spot hesitation patterns in your store's flow—things like unclear value, trust gaps, or mobile friction.

You'll get a short, plain-English PDF that shows:

  • The pattern you're most likely dealing with
  • Where it typically shows up (especially on mobile)
  • What to try first—and what not to touch yet
Example quiz result PDF showing the Conversion Fog pattern
Take the Quiz

Meet your Shopify strategist

I'm Kirsty — Shopify strategist. I help female Shopify founders who have real traffic and a product they're proud of, but conversions that don't match the effort. I help you see where buyers hesitate, understand what your numbers are actually telling you, and focus on the one thing worth fixing first.

Former Shopify designer and developer turned Shopify strategist.
I blend conversion clarity with mobile-first UX, so your store works like it means it.
    "This isn't a funnel or a checklist. Just strategy, judgment, and honest clues to help you stop second-guessing. Designed for founders who've already tried 'doing more'—and want to do what works."